Wikipedia Articles and Internet Marketing Websites
Wikipedia’s Internet marketing page lists ten key points that describe the field. These points are divided up into three topics: search engine optimization (SEO), search engine marketing (SEM), and affiliate marketing. Wikipedia notes that all these topics overlap significantly. The ten topics are mentioned in the introduction to this glossary.
Wikipedia notes that digital marketing involves “the active promotion of a product or service by using digital technologies.” This is different from “traditional marketing,” which is defined as “the use of traditional media to promote products.” Internet marketing, then, is not the use of newspapers, magazines, flyers, billboards, TV ads, radio ads, etc., but the active promotion via digital technologies. Search engine optimization is one area of this overlap. SEO is a subset of digital marketing.
Wikipedia provides an example of this overlap. Someone looking for a particular product can be sent to a landing page (which is usually Google Maps) where they can find more information about the product, find local retailers near them, and make their purchase. The landing page might then lead to more advertising, such as Google AdWords, where advertisers bid on keywords to be placed in a users search results, which drives traffic to their websites. Wikipedia mentions in particular five hidden categories of Internet advertising.
Wikipedia provides several articles that discuss each of the five highlighted categories. They include general information about online marketing, which covers several topics such as keyword research, search engine optimization, pay-per-click advertising, e-mail marketing, viral marketing, social networking, and web content. The fifth category is “online advertising,” which covers an entirely new area of the online advertising world. Online advertising is discussed on several pages of Wikipedia.
One category discussed in depth is “Direct selling.” Direct selling is somewhat like online advertising in that the products being sold are not advertised directly by the company. Instead, companies conduct sales transactions, instead of having customers make purchases, through a business. A main difference lies in the ways in which customers are introduced to the company. A main article on Wikipedia mentions three main methods: direct mail, television, and direct selling companies.
Mobile marketing is also mentioned on Wikipedia, though it is not clear whether or not this includes mobile devices. Wikipedia mentions four main categories of online marketing: search engine marketing, display advertising networks, digital marketing, and affiliate marketing. Wikipedia additionally has separate articles focusing on each of these topics. All of these categories provide a rich background in which to develop any website, including mobile apps. Mobile advertising can help a business to tap into a large audience that is typically not using a smart phone.
Wikipedia provides many links to additional articles that discuss various topics online. A link to this article may be added to the bottom of this article to help improve this page. The online advertising community is vast and anyone with knowledge of the Internet can find a website to add citations to, in order to make their site more popular.
It should be obvious that there are many different ways of improving a website, such as by adding citations to articles in Wikipedia, including links to additional information when possible. Internet marketing communications firms can also help Internet marketers search for additional citations when necessary. In this way, even those with basic knowledge of the Internet can learn about mobile marketing and how to improve an existing website or add a new site to the Internet marketing communications toolbox.
The Wikipedia page on Internet marketing additionally offers categories that discuss everything from the basics of web content marketing to advanced strategies and jargon. Categories include search engine optimization, affiliate marketing, web content marketing, online advertising, video marketing, mobile marketing, e-mail marketing, multimedia marketing, web analytics, social media, online branding, SEO (search engine optimization), user experience design, and many more. Categories can be chosen to describe any aspect of the Internet marketing environment, including e-commerce and interactive advertising. One category, called “Interactive Advertising”, describes the wide variety of online advertisements such as pop-ups, ads within websites, advertisements that appear when a browser window opens, and videos. All of these types of online advertisements have been criticized for being annoying, ineffective, and annoying. Wikipedia’s inclusion of categories that discuss interactive advertising may help Internet marketers understand where their advertising dollars are going and why they may be making a bad investment.
Another important section is titled “Citing Sources”, which lists each Internet marketing source that should be used, including an explanation of how to source the information and the wording that should be used to support the claims. For example, a reference that says something like “John Doe’s e-book on How to Make Money Online in thirty days” should be cited according to the specific citation guidelines detailed on the Internet marketing wiki. According to the guideline, a link to a product website is required. Furthermore, all types of links – text messages, links, banners, images, and software – should be cited as long as the text message or banner does not contain references to URLs.
The Online Business Dictionary is another useful tool that Internet marketers may find useful. It includes online and offline definitions of terms that are often used in online marketing. This type of reference is helpful for those who are learning about a particular topic, as it helps explain why certain terms are used in one context but not in another. The Online Business Dictionary also provides information about business concepts, industries, and strategies.